After years of collaborating and work on Metal Revolution's entire visual identity and web design, it made sense to take the collaborating a step further, by focusing on the visual approach to their Facebook page. Copying a brand's visual identity 1-to-1 to SoMe elements is rarely a good idea, but at the same time while creating something different for that way of communication is important and necessary, it is just as crucial to maintain connection with the general visual identity.
That's exactly why we were hired to give the magazine's Facebook a brush-up and clear direction. This meant that everything would be streamlined visually and we're also in charge of planning and executing some of their online events, such as monthly playlists, end-of-the-year lists as well as planning and posting some of the more complex activities. We're also in charge of creating step-by-step guidelines for magazine's employees, so that they can easily navigate and post articles themselves.