Urban Mescalero Photography
10th April 2016
Few words about
The project.
We’ve created a full Visual ID and brand new responsive website for our photography services, which until now have only been featured on this very site. Now our photography services have separate home of their own in form of SonicShot Photography.
The visual expression is simple, in order not to take any focus from the pictures, which are most important aspect of the entire experience. Yet at the same time the design and colour choices are distinctive.
The visual expression is simple, in order not to take any focus from the pictures, which are most important aspect of the entire experience. Yet at the same time the design and colour choices are distinctive.
Apart from name the visual look bears several nods to our own brand SonicView DesignStudio - enough to find connection between the two, yet not enough for the two to be confused for one another.
Photo services will for the time being till be included here on our website as well, but it's on SonicShot Photography's website that the most current updates, blog posts etc. will be featured.
Photo services will for the time being till be included here on our website as well, but it's on SonicShot Photography's website that the most current updates, blog posts etc. will be featured.
Few words about
The logo.
The logo is rooted in our own SonicView DesignStudio logousing the same font and playing on the existing dot element. In this case actually playing with that, which is around the the dot. We've done that buy taking word "shot" and looking at it from non-photographic manner, but rather its literal meaning.
There is elegant yet explosive quality to it, which is further strengthened by the choice of the highlight colour.
The logo draws parallels to the mother-company, yet it's completely distinctive in it expression delivering the BOOM! that does characterize nature of the most of our photography work.
The logo draws parallels to the mother-company, yet it's completely distinctive in it expression delivering the BOOM! that does characterize nature of the most of our photography work.
Few words about
The website.
Simplicity and elegance are key-terms for this website where, much like at the museum, the environment’s role is often that of creating a setting that is comfortable but at the same time serves only as a frame for the most important aspects, the pictures.
