Few words about

The project.

The all-new website for painter Berit Vedelgart marks a new step in a long time corporation with this Danish artist. SonicView has designed the layout, created the website as well as the logo and other graphic elements such as business cards etc.

This update rests on the shoulders of the core idea we've developed for VedelgART at the very beginning of our collaboration. We have then added some new twists and upgrades to the design and colors pallet.

Few words about

The logo + print.

Much like the previous version of the logo we’ve done for this client, the focus is on last three letters of the artist’s surname. The new version is in many was a fresher updated version of the core idea of the very first logo we’ve done for Berit Vedelgart.

At the same time we wanted to further strengthen the visual contrast of the logo, which did by choice of new fresh colors and usage of italic font for the "ART" part of the logo.

Few words about

The website.

When designing this website we had in mind that the main purpose on the site is to present the paintings and therefore just like in a museum, the interior is not supposed to take the focus, but barely serve as a frame for these pieces of art.

Therefore we have designed the website in a minimalistic and simple way where the paintings are in main focus, but other graphic elements and colors do add an extra touch of artistic feel.